When Xiaomi big bosses challenged Apple and Huawei

Chinarainbow.org – Xiaomi revealed the company will focus on high-end segment smartphones. This is done to achieve the company’s ambition to compete with Apple and become the number one mobile phone brand in China and the world.

The “challenge” was revealed by Xiaomi’s founder and CEO, Lei Jun, in a recent weibo social media post.

“(We aim to) fully benchmark Apple in product and experience, and become the largest high-end brand in China in the next three years,” Lei Jun said.

In the same time period, Lei Jun revealed the company’s goal to become the world’s number one mobile phone vendor by 2025.

War lives and dead

Xiaomi’s own boss described the high-end smartphone market competition as a “war of life and death”. So the company must be able to compete to maintain its growth.

To that end, Lei Jun said Xiaomi is committed to investing 100 billion yuan ($100 billion) in research and development (R&D) of the company’s products over the next five years.

The funds were poured into competition with Apple and became the number one smartphone vendor in China and the world.

Speaking of market share, so far the global mobile phone market is often dominated by three big vendor names, such as Samsung, Apple, and Huawei. Xiaomi seems to want to stop that dominance.

Even recently, Apple reportedly managed to become the number one brand in xiaomi cage, China.

According to a Counterpoint Research report, Apple controlled 23 percent of China’s smartphone market share in the fourth quarter of 2021 thanks to the iPhone 13 series. Xiaomi itself is reportedly only able to control 13 percent of the mobile market share in its own country.

This is presumably what drives Xiaomi’s ambition to compete with Apple in the premium mobile segment.

In addition, Xiaomi also seems to want to replace Huawei in the market share of high-end phones, both in China and globally.

Because, although it was successful, Huawei now has to accept the fate of being ousted from the top ranking of the world’s mobile phone vendors.

Huawei’s mobile phone business globally has reportedly declined since the chinese company was blacklisted by the U.S. government in 2019.

As a result, the latest Huawei smartphones cannot use Google (GMS) services such as the Gmail app, Google Maps, YouTube, etc.

Because, companies that are on the blacklist are prohibited from partnering with companies from the U.S.

The absence of the GMS ecosystem is said to be a big stumbling block for Huawei phones, especially for markets outside China whose consumers are already familiar with Google’s various services.

Huawei also cannot use chips made by Taiwan Semiconductor Manufacturing Co (TSMC) and cannot use Qualcomm’s 5G modems.

In fact, 5G connectivity is one of the features that have begun to be widely included in the row of high-end phones.

Huawei’s business conditions are likely to be utilized by Xiaomi to seize market share and grow into the world’s giant smartphone vendor.

Xiaomi itself reportedly scored a positive performance for some time.

According to a report by research firm Canalys, Xiaomi became the world’s third-largest mobile phone vendor for the third and fourth quarters of 2021, behind Apple and Samsung.

While in the second quarter of 2021, according to the Strategy Analytics report, for the first time in history, Xiaomi won the title as the ruler of the European smartphone market, beating Samsung.

As compiled by Chinarainbow.org from GizmoChina, Tuesday (15/2/2022), if Xiaomi continues to score positive performance in the future, it does not rule out the possibility that Xiaomi can overtake Apple and Samsung.

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